Focus: tourism, trade and foreign investment
An integrated world economy means greater opportunities for emerging cities and city regions to promote themselves to wider tourism markets, foreign investors and international students. At the same time leading city brands are likely to capitalize on and deepen their existing share of tourism, inward investment and international student markets at the expense of lesser brands.
How these opposing trends play out will depend on the skill and effort of city development agencies and the priority that city leadership accords to international promotion.
OpenCities has country experience across the world and expertise in the following areas:
Tourism:
- International economic SWOT analysis for tourism
- Development of city-wide and local tourism strategies
- Assessing, scoping and developing city marketing capacity
- Business planning for tourism
- Development of tourism ‘product’
- Interim management
Inward investment
- International economic SWOT analysis for inward investment
- Development of city-wide and local inward investment strategies
- Assessing and developing city investment marketing capacity
- Business planning for investment investment
- Design and development of business retention capacity
- Development of FDI ‘product’
- Designing and leading foreign investment promotion tours
- Interim management
International students:
- International economic SWOT analysis for international education
- Development of international promotion strategies for higher education, further education, private education
- Assessing, scoping and developing foreign investment strategies for higher education, further education, private education
- Business planning
- Interim management
